Why Video is Better
1. Video messaging provides for nonverbal communication. In fact, the majority of our communication is done without words, but is performed nonverbally often referred to as our body language. Facial expressions, certain gesturing, and tone of voice all play a roll in providing emphasis, passion, and impact to your message. Text based emails fall short in delivering this type of impact.
2. Studies have proven that video, as an educational tool, aids in comprehension and content retention. So with video being used to demonstrate your product or service, your target market will be left more informed about your product or service and at the same time will retain the information a great deal longer than other forms of communications.
3. DefiNet Contact Video Messaging is more cost effective than direct mail, television, and radio advertising. Delivering through email is cheaper than postage and there is no printing costs associated like you incur with direct mail. Production costs and time are far less than a television ad or radio spot.
4. It is a lot easier for a person to view a 45 second video message than to spend 3 minutes reading a wordy email. On this point there is no debate, people in today's society are very busy, so anything that pulls too much on someone's time and attention is not going to achieve the desired results.
1. Video messaging provides for nonverbal communication. In fact, the majority of our communication is done without words, but is performed nonverbally often referred to as our body language. Facial expressions, certain gesturing, and tone of voice all play a roll in providing emphasis, passion, and impact to your message. Text based emails fall short in delivering this type of impact.
2. Studies have proven that video, as an educational tool, aids in comprehension and content retention. So with video being used to demonstrate your product or service, your target market will be left more informed about your product or service and at the same time will retain the information a great deal longer than other forms of communications.
3. DefiNet Contact Video Messaging is more cost effective than direct mail, television, and radio advertising. Delivering through email is cheaper than postage and there is no printing costs associated like you incur with direct mail. Production costs and time are far less than a television ad or radio spot.
4. It is a lot easier for a person to view a 45 second video message than to spend 3 minutes reading a wordy email. On this point there is no debate, people in today's society are very busy, so anything that pulls too much on someone's time and attention is not going to achieve the desired results.