Engagement: the Key to New Customers
It stands to reason. If you want to attract more customers to your business, you go where the people are. That’s why so many businesses today are on Facebook. Did you know that almost 80% of Facebook users are more likely to direct their business to a company they have liked? That’s a pretty compelling statistic! So what is the key to collecting those likes and attracting new customers? One simple word: engagement.
Engagement is the ticket to Facebook success for businesses. You probably already know that regularly posting interesting and useful content is important for engagement, as is interacting with fans’ comments. But just how can you use Facebook to most effectively cultivate engagement? We recommend Facebook contests.