What are local listings?
Local (business) listings are online profiles within a wide variety of websites and directories, like Yelp, LinkedIn, CitySearch, Angie’s List, or Facebook, that contain your business name, address, phone number, and other details. They are one of the three primary ways search engine page results are generated, in addition to organic results, and sponsored pay-per-click (ppc) listings. Usually seen at the top or middle of Google’s first page results, local listings generally show up when a person searches for a specific keyword accompanied by the name of a city or region, like “Nashville Tattoo & Hair Removal”.
Why are they important?
More and more, local listings results are receiving preferential treatment by Google. Compared to organic and ppc listed results, information which can be sourced via Google Maps is more compelling. Also, because local listings often include supplemental information that draws potential customers in, like p